Case Study

Can you think of a better way to celebrate your town than a city-wide art installation that guides you through all the different neighborhoods!? That's exactly what our friends at Sol Collective and Unseen Heroes did for their Sacramento New Years’ Eve Celebration. We teamed up with them to turn their 11 different installations into a hybrid experience. The pop-up series contained unique details to Sacramento, neon designs, and provocative colors that aimed to bring some glitz & glam that we might be missing without our city’s fireworks celebrations. Our frames for the virtual experiences complemented the overall themes, and QR codes were placed at each location so that any and all visitors could snap a sweet pic with their art! The #SAC2021 website included a map of all the installs, the online gallery, public playlists curated by the Sacramento artist community, and 2021 intention cards. What a way to celebrate the end of 2020 and bring in 2021!!

Sacramento 2021