Case Study

Google traditionally hosts a rip roaring Halloween party, but this year had to look a little bit different! The company’s onsite event team had to get creative with how to drum up excitement around all hallow’s eve, from the comfort of everyone’s home! We began planning for their virtual event in early fall, with the intention of a week long celebration for people to find some halloween fun throughout the workday. Their event, dubbed “Googleween”, had 3 different frames that were rich with purples & oranges. The fresh design in the frames really matched Google’s clean branding but kept it festive. Team members & staff hopped into the booth and took pictures (some even with costume) with their families or alone. All in all, a great way to get your team excited for halloween during a pandemic!

Googleween